Tia Mowry
New Wave
The Awakening
High Frequency
Living Connections
Brand Strategy
We developed a cohesive communication and brand strategy that encompassed a unique visual personality and voice. By analyzing existing audiences and demographics we began to explore the untapped potential to inform product-specific campaigns, email and SMS marketing, and social content and partnerships that move the needle.
Editorial Strategy
Paradam developed an editorial strategy and content system for Anser’s blog (also built by Paradam). This platform leveraged customer education and influencers to help build consumer trust. We tapped Tia’s A-list network with a gift box activation that resulted in social callouts — and an increase in site traffic — from Taraji Henson, Jessica Alba, Tamera Mowry, and more. The 360 approach of blog, influencers, social, and email has led to a cohesive brand story told across all channels and a funnel with multiple entry points.
Sold Out Product
To build momentum and lasting product loyalty we developed a launch strategy for Beauty Gummies with a pre-order and a successful sellout campaign.
Instagram Reels
Paradam developed brand messaging and a robust library of supporting assets for social and paid media to captivate customers and funnel traffic to the Anser Shopify site.
Tia has so much to say about self-care and we wanted her audience to hear it from her first. This video was written, produced, shot, and edited by Paradam.
